Binoreal is an important new name in recreational outdoor lighting. Distinguished by its commitment to both technological and artistic excellence, Binoreal aims to elevate the outdoor expereience for all who make use of our imaginative lights. We are proud of our multicultural, multinational structure and invite designers, developer, and fans of innovative, high-quality products to consider joining our team. View our list of openings or introduce yourself to us at firstname.lastname@example.org
Digital Marketing ManagerPosted Date: October 2, 2017 | MarketingWe’re now looking for an experienced digital marketer to join the small but growing marketing team to develop and execute marketing strategy for individual products as well as the overall brand messaging and reputation.
Develop and execute digital marketing strategies to support business plan.
Build and manage marketing team with a culture of digital creativity and consumer-focus
Evaluate and manage external resources in execution of projects, including agencies, developers and other third-party partners.
Define, develop and monitor reports to assess and optimize effectiveness of marketing initiatives
Stay well-informed and versed on trends, rapidly changing technology and best practices in the digital arena, and facilitate knowledge sharing with Marketing teams.
Minimum 6 years proven experience of digital marketing in Consumer Electronics and/or Outdoor Products
A self starter that thrives in an environment with minimal supervision
Be able to manage stress/ambiguity and juggle within multiple projects
Excellent communication (verbal & written) and interpersonal skills along with an ability to analyze and communicate efficiently in multicultural environment
Business savvy coupled with passion of building marketing programs from scratch
Strong leadership and managerial capabilities
BA/BS degree and/or MBA concentration in Marketing is plus
Social Media ExpertPosted Date: October 2, 2017 | MarketingWe’re looking for a social media expert to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to build a digital audience.
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels.
Create shareable content appropriate for specific networks to spread our brand and our content.
Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
Run regular social promotions and campaigns and track their success.
Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
Drive a consistent flow of relevant traffic and leads from our social presence.
Explore new ways to engage and new social networks to reach our target buyers.
BA/BS degree or equivalent work experience.
Active and well-rounded personal presence on social media, with a command of each network and their best practices.
Excellent communicator -- both written and verbal.
Creative thinker with an ability to use both data and intuition to inform decisions.